A Few Words about Copywriting

Copywriting is the process of writing persuasive text for advertising and marketing to motivate a reader or viewer to take a specific action, such as making a purchase, clicking a link, or signing up for a service. This text, known as “copy,” can be found in a wide variety of formats, including websites, advertisements (print, online, TV, radio), emails, brochures, and social media posts. The goal is to build brand awareness and persuade people to engage with a product, service, or idea.